Store in the Store

Store in the Store
Anmietung eines Teils der Verkaufsfläche im Einzelhandel durch externe Anbieter. I.d.R. sind diese Flächen von den übrigen Verkaufsräumen abgetrennt oder befinden sich außerhalb der Hauptverkaufszonen (z.B. Bäckerei im Warenhaus). Im Vergleich zum  Shop in the Shop haben die Betreiber eine größere Möglichkeit zur eigenständigen Profilierung ihres Angebots.

Lexikon der Economics. 2013.

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